L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color

I purchased "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 622 Fuchsia-cha" and used it for the first time recently. It says it is for blond or bleached hair only, but I used it on medium colored brownish red hair and as the photo shows, the color is still plenty bright and in fact looks similar to the color on the model in the package photo. I am still getting used to it, and I don't know what it will fade to, but since I wanted to try something new and bold this is working quite nicely.