Withings WIFI Body Composition Smart Scale

My overall rating is 5 Star based on: (5) Easy to use (5) Set up with app (5) Unit appearance and display (5) Accuracy in reading/consistency (4) Price point and still pending on cardio vascular age reading since it does require 5 days of measurement to give you a reading and I'm posting this review after 3 days of use. I am in the fitness industry and the value to me is in the body fat reading and overall consistency in readings. I had a competitor scale (Weight Gurus) which served me well over the years and was fairly good in it's consistency of readings. As a first impression, it's very well packed and after removing it from the box I noticed that it is a bit heavier than my previous scale so the product appears pretty sturdy and well built. The charging cable included to charge the scale is 6 feet long and USB so I was able to charge it on the floor next to my other USB items. AFTER charging the scale overnight it gave me a full battery life reading in the digital display in the morning. I can't review battery life until I actually have to recharge the scale but from what I read it can be up to year depending on use and I will use it once per day. I downloaded the app to my iPhone 12 and briefly skimmed over the paper instructions on pairing the items. I placed the scale on the counter next to me. Turned the scale on (hold the little button on the side for 3 seconds) and immediately the app kicked in and started the pairing process which was painless. Once paired, I placed the scale in the same spot as my previous scale which is a solid wood, level surface (not rug or over a bathroom mat). Best time for consistent readings is first thing AM but if you can't make that happen, then at least try to make it the same time every day so the readings won't fluctuate wildly based on your daily intake and caloric output. For this review, I actually compared readings side by side with my previous scale and noticed no real discrepancy at all. Readings were very close. The digital display is BIG and easy to read so if you are over 40 you will be happy that you don't need to wear your glasses to see the display as it scrolls through your overall weight, body fat, muscle weight, water, and bone. It even gave me the weather conditions outside since it's connected to wifi. You can change the option/s that are displayed but I was good with that since I start my mornings at 5am and I always check the weather conditions before going outside so I know what training gear is required. Once it completed it's overall body scan, it uploads your stats onto the app which you can then read through and compare on a daily or weekly basis. At least as far as apple products, results of your scale are posted onto the Apple Health app which is great since I use MyFitnessPal and I also have an Alexa Amazon T-Rex watch which also uploads to the Apple Health App so I can look over everything in one place when I want to review the week. I did notice that I had to reload my app page once when the information wasn't immediately synced but that's not an issue at all. Overall, and my only rating under 5 is because it is a bit pricey compared to my previous scale but a great addition to your fitness items for 2023!