Look out, world. Timex is tired of its stuffy, gray-flannel image. This wallflower is ready to bloom, to break out of its shell of humdrum respectability and show that it’s really down with the hip, now sounds all the kids love these days. But while corporations are “persons” under the law, they’re not the kind of persons who can start a Gang of Four-influenced dance-punk band or spin a really killer DJ set or get a facial piercing. And changing the name of the company to “T-Diddy” or “Timexxx” is out of the question.

So it’s done the next best thing: added a CD player to one of its trusty clock radios. Instead of snoring through some boring old alarm buzz, Timex fans can rock the sleep away with their choice of discbound breakbeats, pumped out through two 3” dynamic stereo speakers. Because Timex is still Timex, it’s also thrown in all kinds of responsible alarm-clock features, like a dual alarm system and a backup battery. This unit features a selection of soothing nature sounds, perfect for the chill-out room after a long night out on the floor. And, because Timex understands the unique requirements of the rip-roaring, rock ‘n’ roll, boogie-down lifestyle, this CD clock stereo includes an extra-large, easy-to-hit snooze button.

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