Usually, “preparedness” for someone of your lifestyle is a relatively simple matter. Whatever the next few days might bring, you’ll face them with a “family size” bag of Doritos (two bags if you actually have a family), a toothbrush, a change of socks, and the latest Civ IV expansion pack. And the toothbrush is optional if you’ve got a pack of gum.

Then comes the tsunami, or the earthquake, or the chemical-plant explosion, shattering your complacency, your roof, and your hometown’s infrastructure. Now what, Boy Scout? Lay around and wait to die, soothed on your way by memories of great Civ IV games past?

Not on our watch. With the Weather Channel Emergency Preparedness Kit, you and your three favorite loved ones will be whistling, cold-compressing, tweezing, and poncho-ing your way through any disaster. And it’s from the good people at the Weather Channel, who live for this kind of thing. Just pray to God you won’t have to gun down any of your neighbors trying to steal your canvas gloves.

Back to top