Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
- Volumizing Shampoo: Pure Volume vegan Shampoo weightlessly lifts and volumizes hair, best for flat, fine hair but great for all hair types, clarifies buildup to lift at the roots, refreshing the scalp
- Lifting Formula: This lightweight volumizing formula pumps up fine, flat hair with body and movement; Wheat Protein adds volume, and Eucalyptus Leaf Extract supports hair follicles for optimal growth
- Key Benefits: Weightlessly volumizes hair, clarifying the scalp to lift at the roots; adds body and shape, and leaves hair with natural movement; best for fine, flat hair but works well for all types
- Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a lather and work down to the ends focusing on the scalp first. Rinse. Repeat for extra cleansing. Then condition hair
- Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Pure Volume Conditioner for more volumizing benefits
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