• Joico Verocolor Hair Color is the only haircolor in the world that uses the reconstructive qualities of K-PAK Deep-Penetrating Reconstructor,
• K-Pak's properties in VeroColor result in the richest, longest-lasting color, with unprecedented condition and shine.
• The benefits of K-PAK in VeroColor are apparent immediately.
• VeroColor contains the unique reconstructive properties of the Cationic Triamine Complex formula. Since it is positively charged, it will adhere strongly to the hair structure's surface.
• The benefit is deep penetration into the cuticle to repair damage while adding condition, strength and shine.
• VeroColor has a pure creme texture with a water-soluble base. It is easy to mix.
• An additional benefit of water-solubility is that VeroColor is simply rinsed from the hair after processing. There is no need to shampoo. Therefore, the freshly-deposited dye molecules are given time to stabilize and "set" in the hair.
• VeroColor is structured with a calibrated ammonia level system.
• This system permits all levels of haircolor to contain only the precise percentage of ammonia necessary for each level. VeroColor's average ammonia is less than 2% (1.4 to 1.9%). This low percentage allows VeroColor to produce less cuticle damage, less scalp irritation and reduced odor.

Ingredients:

Propane-1,2-diol, hexadecan-1-ol, Octadecan-1-ol, ethoxylated, (Z)-octadec-9-enol, benzyl alcohol, Octadecan-1-ol, ethoxylated, Isopropyl alcohol, White mineral oil (petroleum).

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