• Joico K-PAK Reconstructing Shampoo is designed with damage-seeking Keratin and Guajava Fruit Extract to gently cleanse and fortify weak strands. When used with K-PAK Reconstructing Conditioner, it helps prevent future damage, improves hair elasticity, and restores hair health.
• KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
• GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
• EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
• SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

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