• Joico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness
• The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy, strong, shiny hair and long-lasting results.
• RICE PROTEIN is rich in amino acids, helping to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair.
• BAMBOO EXTRACT is fibrous and rich in silica – helping to build volume, while promoting thicker, stronger, shinier strands.
• SMART RELEASE TECHNOLOGY packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

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