The #1 foundation in the US.* Over 55 shades. 24-hour staying power. Wear confidence with Double Wear. It’s the fresh matte foundation that looks flawless whatever comes your way. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour long wear. 24-hour color true. A wide range of shades that flatters all. Won't look grey on deeper skintones. Unifies uneven skintone and covers imperfections—buildable, medium to full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear. No touch ups needed. Our best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply it once and don't think twice. HOW TO FIND YOUR PERFECT SHADE: Choose your skin's intensity level (from light to deep) and undertone (cool, neutral or warm). HOW TO DETERMINE YOUR UNDERTONE: Not sure where to start? Undertone is the way your bare skin looks and behaves. See what sounds most like you: Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun. Neutral (N) undertones: Bare skin is more even toned, not too pink or golden. Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun. *Circana, U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months Ending December 2024.
- ALL-DAY STAYING POWER: 24-hour wear. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. Oil-free. Controls oil all day. 24-hour color true. Plus, it strengthens skin's barrier.
- FRESH, MATTE FINISH: Buildable medium-to-full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear.
- OVER 55 SHADES: A wide range of shades that flatters all. Unifies uneven skintone and covers imperfections. Won't look grey on deeper skintones.
- DERMATOLOGIST-TESTED: Oil-free, non-acnegenic. Won’t clog pores or cause breakouts. Ideal for normal to oily skin. Free of synthetic fragrances, gluten, parabens, phthalates, sulfites, drying alcohols, mineral oil-and animal-derived ingredients.
- HIGH-PERFORMANCE LONGWEAR: Discover the complete Double Wear Collection. From our #1 foundation, to concealer, eye liners and more, it's makeup that keeps up with your busy day. The flawless look you see in the morning is the look you keep all day.
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