• WHAT IT IS: An exfoliating shampoo for breakage-prone or thinning hair.
• IDEAL FOR: All hair types that are breakage-prone or thinning.
• KEY CLAIMS: After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style. Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
• HOW IT WORKS: This exfoliating shampoo removes buildup that can clog pores. Use as part of the Full Potential regimen to help reduce breakage.

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