Commercials don't just come out of thin air, y'know. A lot of time, thought, and money goes into distilling an advertiser's product into the perfect message that resonates with you, the 18-25 year-old male with disposable income. And lots of research has shown that the message that resonates most is the one that makes you think, "I'm just like that guy."
(Before you lay into us for focusing entirely on men and neglecting the female demographic, please understand that if advertisers cared enough to notice women have grown a bit since the days of Wilma Flintstone, we'd be happy to include those ads as well.)
So with that mind, what did Sunday's big ad-stravaganza say about how advertisers see you?
Dodge Thinks You Are: A Resentful, Henpecked Man-Child
If you're trying to prove that your car is big, fast, and tough, I guess you need to convince men that they're not already any of those things. I guess the FCC has a problem with the Charger's original pitch: "Dodge Charger. Buy it. Unless you're a total p&^%$*," so we got this instead.
You, according to Dodge, are simply going through the motions, completely emasculated by your spouse and hating every minute of your soulless existence with her. They never bother to explain how it got to the point where you can't utter a single opinion of your own, but you might consider plunking down that $30,000 on some couples therapy rather than a car with crappy gas mileage....
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